X-Factor finalist Fleur East celebrated her upcoming single and album with close friends in a strikingly unexpected way – debuting the tracks as a silent disco. I attended the event where the fabulous DJ Melody Kane span out some banging classics to ensure the dance floor was always busy.
As well as the dance floor the party boasted a bowling alley and a photo booth, all contributing to a very lively scene. At regular intervals the party music would stop for the album previews. Fleur would say a few words about each piece, before we listened via headphones to a new song from her upcoming album, Love, Sax and Flashbacks. She also was extremely thankful to everybody who attended and acknowledged the fact that they had been there throughout what she called her “struggle” in this industry.
She has been in the music game for many years. But it’s thanks to her recent X-Factor success that she’s been signed to Simon Cowell’s label Syco. Her new album is set for release in December.
Although Fleur’s single, Sax, is yet to be released, it is already taking over social media by storm, mainly with dance videos – the catchy chorus has a great instrumental break that you’ll find is an irresistible temptation to strut your stuff.
The songs I heard from her album gave me the same feel. It was recorded in London and LA after Fleur had been touring with X-Factor. She told us her main aim with the album is to bring the party to people’s houses. In fact she rejected the idea of making her final recording a slow jam as she really does intend that anyone hearing her album will want to boogie. Her aims certainly seemed to be working at the silent disco. Not one person with headphones on wasn’t dancing as we previewed the new upbeat classics.
Fleur’s album has up-to-date lyrics – for example the current buzz-phrase “Netflix and Chill” – but it captures upbeat rhythms of various styles from over the decades including the electronic 80s vibe.
It was a delight to meet Fleur and connect with her warm spirit and we even exchanged a few Ghanaian words! Fleur has a kind heart and I wish her every success in her well-deserved career.
You can pre-order Fleur’s single on iTunes, and she is releasing the song on Friday November 6th so that it coincides with her X Factor performance this weekend. This has been pushed back from the original release date as Fleur told her fans, “I’ve decided that I didn’t just want you to hear it. I wanted you to experience it with me for the first time.”
Phone snaps from the launch below.
You can vote for Fleur to win a UMA here.
You can vote for DJ Melody Kane to win a UMA here.
Check out Fleur's new clothing line with Lipsy here
Words by @sazrah_producer
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Sazrah is a UK music producer who has composed music for BBC 1xtra, Film, Catwalk and famous artists. Her blogs are about upcoming artists, music industry tips and general chit chat!