X-Factor finalist Fleur East celebrated her upcoming single and album with close friends in a strikingly unexpected way – debuting the tracks as a silent disco. I attended the event where the fabulous DJ Melody Kane span out some banging classics to ensure the dance floor was always busy.
As well as the dance floor the party boasted a bowling alley and a photo booth, all contributing to a very lively scene. At regular intervals the party music would stop for the album previews. Fleur would say a few words about each piece, before we listened via headphones to a new song from her upcoming album, Love, Sax and Flashbacks. She also was extremely thankful to everybody who attended and acknowledged the fact that they had been there throughout what she called her “struggle” in this industry.
She has been in the music game for many years. But it’s thanks to her recent X-Factor success that she’s been signed to Simon Cowell’s label Syco. Her new album is set for release in December.
Although Fleur’s single, Sax, is yet to be released, it is already taking over social media by storm, mainly with dance videos – the catchy chorus has a great instrumental break that you’ll find is an irresistible temptation to strut your stuff.
The songs I heard from her album gave me the same feel. It was recorded in London and LA after Fleur had been touring with X-Factor. She told us her main aim with the album is to bring the party to people’s houses. In fact she rejected the idea of making her final recording a slow jam as she really does intend that anyone hearing her album will want to boogie. Her aims certainly seemed to be working at the silent disco. Not one person with headphones on wasn’t dancing as we previewed the new upbeat classics.
Fleur’s album has up-to-date lyrics – for example the current buzz-phrase “Netflix and Chill” – but it captures upbeat rhythms of various styles from over the decades including the electronic 80s vibe.
It was a delight to meet Fleur and connect with her warm spirit and we even exchanged a few Ghanaian words! Fleur has a kind heart and I wish her every success in her well-deserved career.
You can pre-order Fleur’s single on iTunes, and she is releasing the song on Friday November 6th so that it coincides with her X Factor performance this weekend. This has been pushed back from the original release date as Fleur told her fans, “I’ve decided that I didn’t just want you to hear it. I wanted you to experience it with me for the first time.”
Phone snaps from the launch below.
You can vote for Fleur to win a UMA here.
You can vote for DJ Melody Kane to win a UMA here.
Check out Fleur's new clothing line with Lipsy here
Words by @sazrah_producer
Follow my blogs on Facebook
Time for another #FemaleTakeover and #IndustryTips post. Today it's with the famous DJ Melody Kane. She is SBTV's official dj but it doesn't end there. Melody also mixes for BBC Radio 1 and 1xtra and has supported the likes of Snoop Dogg, 2Chainz, Tinie Tempah, A$AP Rocky, Professor Green, Ms Dynamite, Jessie J, Example, Flo Rida, Black Eyed Peas and many more. Not to mention the many festivals you will have caught her at over the Summers doing her thing on the decks. Girl knows how to work it - that's all I can say! Luckily I managed to grab Melody from her busy schedule to ask her those all important questions about how to do it in such a tough industry. Enjoy.
Melody! You make a living solely on DJ'ing! What is your secret?
[Laughs] No secret, just a lot of hard work and I always try to keep things professional. I’ve been doing this a long time behind the scenes before I got where I am today.
What struggles have you faced being a female in the music game?
There’s a lot of blaggers and scoundrels in this business and they tend to see woman as an easy target. So this goes back to your first question, of always keeping things professional and understanding all areas of the music business. Took a few years to find my feet properly, believe me!
At the recent AIM Women in Music event, Sophie Ellis Bexter mentioned women are usually set to compete against each other in the industry which is a shame as she believes we should support one another more. What are your thoughts on this? Do you see other female DJ's as competition?
The music business is no different than any other. You’ve got a good job and somebody else wants it. The grass is always greener. But if you handle your own business correctly, you don’t really have the time to focus on others. You just do you. Let them do them.
What advice would you give to other up and coming females out there?
You don’t have to act like a man and you don’t have to act like a girl. You need to act like somebody who has confidence in themselves and takes what they do seriously. If you do this you’ll find people will mirror this in the way they do business with you.
Any projects you are working on?
There’s a lot in the pipeline. Next year my music project is set to take off properly. I’ve been in the studio for sometime now trying to perfect my sound and I’m nearly ready to let the world hear…watch this space as Melody Kane Sound Xchange is coming soon.
Can't wait to hear the new fire - especially as you are visiting my studio soon! Thanks Melody
Melody's endearing smile, inspiring confidence and warm heart allowed me to immediately see why she has been so successful- along with her great talents of course! It is true, how you present yourself to others reflects what you get back. Wise tips there Miss Kane.
All details on keeping up with DJ Melody Kane can be found via her website
Written by @sazrah_producer
Subscribe to these blogs via bloglovin or facebook
Sazrah is a UK music producer who has composed music for BBC 1xtra, Film, Catwalk and famous artists. Her blogs are about upcoming artists, music industry tips and general chit chat!